WORK EXPERIENCE

Senior Manager of Strategic Marketing  1 yr 1 mo

Worked as a Senior Manager of Strategic Marketing of the southern marketing department in LeEco, one of China’s largest internet conglomerates. Responsibilities include planning and development of key marketing campaigns for automotive clients, as well as product integration/brand cooperation covering all core segments of LeEco.

 

Accomplishments: The sales number of Southern Marketing Department in the Automotive industry has been raised for 200% in one year

Planning Manager  2 yr

Joined and promoted as a Planning Manager at Autohome Inc., the leading online destination for automobile consumers in China. Based in the Guangzhou office, responsibilities included market research and analysis for a number of key brands and models in the China market (Nissan, Honda, etc.), and strategic planning and development for key marketing campaigns.

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Accomplishments: Handled over 120 briefs from various clients

Media Planner  11 mos

Transferred from subsidiary to the headquarter office as a Media Planner at Guangdong Advertising Co. Ltd. Responsibilities included media and client relations, data analysis, media buying, and strategy development, as well as new FMCG client development. Participated in China and Asia-Pacific focused integrated marketing communications campaigns for local and international consumer brands.

Copywriter & Planner  1 yr 2mos

Switched role to a copywriter and planner in GDAD’s public relations subsidiary - GDAD-Flagence Communications & Consulting, specializing in conducting PR campaigns for automotive companies – including Honda, Mazda, and Nissan.

Event Executive  1 yr 2mos

Switched role to a copywriter and planner in GDAD’s public relations subsidiary - GDAD-Flagence Communications & Consulting, specializing in conducting PR campaigns for automotive companies – including Honda, Mazda, and Nissan.

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