Tuborg Brings You Surprises
2017 Tuborg Brand's Musical Strategy
A previous case in LeEco. "Tuborg Open", the new brand strategy of 2017, is leading Tuborg's to explore possibilities in the music area. A piece of co-op music, which composed by both international and Chinese celebrities, will be released as a brand new ad song of Tuborg 2017. By means of the new co-op ad song communication, the relationship between Tuborg and the public would be bounded closer. Meanwhile, Tuborg's reputation and brand image will also be enhanced.
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