RESEARCHER

Nissan SUV Series's 2015 Yearly Strategy

A previous annual project which led to a 90 million frame contract with Nissan China with Autohome.com.cn. Elise spent approximately two weeks of raw data collection and another two weeks to gain some insights from the data.  Nissan China appreciated the research and the takeaways did serve as the base of the 2015 SUV Family strategy at Autohome.com.cn. Moreover, the overall brand strategies of three SUV models had been adjusted after this research report.

*All content, creative, layout, design, and storytelling are created by Elise

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