MSI Brand Audit
An assignment of the DePaul PRAD Ad Foundation course. Before writing strategy for the Museum of Science and Industry of Chicago - one of Chicago's best museums - it’s worth the time to spend figuring out what MSI has as a brand. Moreover, many companies today actually value their brand(s) as a quantifiable asset which could be clearly analyzed with a brand audit. Therefore, performing a brand audit would be a systematic way to determine what the brand has and where the brand stands.
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