RESEARCHER

Crisis Media Audit of H&M Sweatshirt

An individual assignment of the DePaul PRAD PR Foundation class.  The fast-fashion retailer H&M sparked controversy on Jan 8, 2018, for an image posted on its online store which showed a young black child wearing a sweatshirt with the words “the coolest monkey in the jungle.”   This media audit indicates Elise's strong capability of reporting facts and data in an efficient way, as well as the ability to compose a well-written report.

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