COPY-EDITOR

Ford Edge Advertorial Advertorial Travelogue

A real advertorial forum post for Ford Edge on Autohome.com.cn.  Ford Edge, in 2015, was considered to be overpriced comparing to its competitor in the Chinese SUV market.  A thorough influencer experience report would increase the attention of Ford Edge's potential customers' and emphasize its prominent performance which may trigger a purchase in the near future.  Elise, who has analyzed and has written the proposal, ended up being the influencer who wrote this advertorial forum post.  Her writing style and pictures have attracted significant attention on the forum: more than 460 thousand clicks and above 1,000 replies.

  • LinkedIn - Grey Circle
  • Twitter
  • Instagram